Participation in the annual employee giving campaign had declined from a high of 22% in 2001 to just 7% in 2008. Faculty and staff indicated they would be more likely to participate if given more options. As a result, the annual campaign was expanded to include schools and non-profit organizations that apply for funding through the five thematic categories administered by Duke: Health, Neighborhoods, Schools, Youth Empowerment, and the Community Care Fund.

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